Projects Welcome to XEC International

Gatorade / Get Paid Like A Pro

March 13, 2012
Projects, Social Apps
No Comments
contest, facebook, social

CHALLENGE

The goal to increase awareness of the G2 product line and increase their Facebook presence.

SOLUTIONS

For this goal we used the partnership between Gatorade and the Sports & Social Clubs of Canada.
We created an advanced contest platform for users to create their own teams, manage them, invite friends to participate and run for the big prize – sponsorship from G2 for users’ sport or social team.

CAMPAIGN RESULTS

Until now over 150 teams are created and over 15,000 users are playing the game and chasing the G2 Sponsorship. The fan base raised significantly and the “talking” among friends gave the expected results.
• Later the App became featured in the Facebook Studio.

Hot Wheels / Eat My Dust

March 13, 2012
Mobile and Games, Projects, Social Apps
No Comments
facebook, flash, game, microsite

CHALLENGE

Increase online awareness of the brand through social platforms and micro-site. Create an engaging app or game to drive users’ participation.

SOLUTION

We created an interactive bilingual game where users race across Canada. Developing a custom, pseudo-3D game engine that served as a contest entry mechanism was the only way to fit the tight deadline. We packed it with custom illustrations and animations showcasing Canada’s most popular landmarks as users progress through game play. Implemented real Hot Wheels cars and created custom 3D animations for the game intro and the challenges in the game.
We developed custom analytic to trace the users participation.

RESULTS

Over 400,000 users were engaged, played and still playing the game. You can play it live on Facebook or on the micro-site.
Visit here

Infiniti / inspired by you

March 13, 2012
Projects, Social Apps
No Comments
facebook, social

CHALLENGE

Raise the fan base and make it personal. Infiniti wanted to give a great prize – a trip for 2 to a destination of winner’s choice. That prize had to go to the most active and engaged user.

SOLUTION

A custom application which allowed users to see their social engagement through a personalized animated infographic based on their activity over the past year.
The custom infographic extracted the users’ Facebook data from the past year and was presented in a very stylish and innovative way. All the components are 100% custom made.

RESULTS

Top App for the global Facebook page of Infiniti. The application is still live and you can see it and participate here.

Volkswagen / Drive Until

March 13, 2012
Projects, Social Apps
No Comments
facebook, social

CHALLENGE

Promote the new VW Golf GTI in Canada and create a deep and longer lasting engagement of the users.

SOLUTION

Users became scriptwriters, product and score selectors and directors of the next Volkswagen commercial through the social app called “Let’s Create An Ad Together”.The challenge lasted for five weeks and was split in five phases and each phase “asked” users to contribute to the next VW Golf TV Ad.

RESULTS

Over 225,000 fans were engaged and watched Live the shooting via Ustream build in the app.

Exxon / Valve Solve

March 13, 2012
Mobile and Games, Projects, Social Apps, Web Sites
No Comments
facebook, social

CHALLENGE

The goal was to drive users to an informative microsite where user could learn more about Exxon Mobile, one of the largest publicly traded companies by market capitalization in the world.
Create engagement and entertainment for users while reading and learning curious facts about the company.

SOLUTIONS

An addictive, easy to play game called Valve Solve was created and developed. It challenged user’s observations skills and made them solve tasks with different levels of difficulty.
To promote the game we created rich-media banners that were spread over different digital channels.

RESULTS

The microsite and the game are still live and you can see it here.

Mega Da Virada

March 13, 2012
Projects, Social Apps, Web Sites
No Comments
facebook, microsite, social

CHALLENGE

Mega Sena wanted to promote their R$170,000,000 jackpot through a personal, engaging and memorable microsite and connect it to social networks like Facebook and Orkut (the biggest Brazilian social network).

SOLUTION

We developed an experience microsite where users could see their lucky numbers generated by their answers to particular questions. These answers involved user’s friends which helped the engagement and raising the fan base of the brand.

RESULTS

The campaign is still in progress.

Samsung / Smart Libs

March 12, 2012
Projects, Social Apps
No Comments
facebook, social

CHALLENGE

The goal was to encourage interaction and increase awareness of the Samsung Smart TV line of products.

SOLUTION

A custom interactive application with nice, eye candy design allowed fans to create their own story using pre-determined text drop-downs and share it with their friends.

RESULTS

Over 4,000 user generated stories raised the fan base and introduced Samsung’s next generation Smart TV product line.

Gibsons / Finest Fan

March 12, 2012
Projects, Social Apps
No Comments
facebook, social

CHALLENGE

Raise brand awareness of Gibson’ Finest Canadian Whiskey and engage Football fans on the social network.

SOLUTIONS

We developed a Facebook application that was split in phases and encouraged fans to share their best Football moments with friends. Users were joining teams, uploading images and recorded videos through the advanced app.
Client was able to give out prizes through custom backend system and analyze users’ activity in the app.

RESULTS

Over 8,000 users we’re participating, talking to each other and the winner headed to the 99th Grey Cup in Vancouver.

KIA / I Pledge

March 12, 2012
Projects, Social Apps
No Comments
facebook, social

CHALLENGE

KIA supports save driving and is helping out victims of accidents. We had to drive users to pledge and support this activity.

SOLUTION

A Facebook app that drives users to pledge not to drink and drive and support KIA’s activity.

RESULTS

The app is still live. Stay tuned.

Flisvos Kite Centre

March 12, 2012
Projects, Web Sites
No Comments

CHALLENGE

To create an amazing website for the beautiful kite people from Naxos Island.

SOLUTION

We love summer design and friendly atmosphere combined with tons of extras like: live cam, weather forecast, 3d panoramic view of the spot and booking form. All of this covered with custom CMS with lot of options and possibilities.

RESULT

Can you SWIM ?

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