The goal to increase awareness of the G2 product line and increase their Facebook presence.
For this goal we used the partnership between Gatorade and the Sports & Social Clubs of Canada.
We created an advanced contest platform for users to create their own teams, manage them, invite friends to participate and run for the big prize – sponsorship from G2 for users’ sport or social team.
Until now over 150 teams are created and over 15,000 users are playing the game and chasing the G2 Sponsorship. The fan base raised significantly and the “talking” among friends gave the expected results.
• Later the App became featured in the Facebook Studio.