CHALLENGE
Raise the fan base and make it personal. Infiniti wanted to give a great prize – a trip for 2 to a destination of winner’s choice. That prize had to go to the most active and engaged user.
SOLUTION
A custom application which allowed users to see their social engagement through a personalized animated infographic based on their activity over the past year.
The custom infographic extracted the users’ Facebook data from the past year and was presented in a very stylish and innovative way. All the components are 100% custom made.
RESULTS
Top App for the global Facebook page of Infiniti. The application is still live and you can see it and participate here.
