CHALLENGE
Promote the new VW Golf GTI in Canada and create a deep and longer lasting engagement of the users.
SOLUTION
Users became scriptwriters, product and score selectors and directors of the next Volkswagen commercial through the social app called “Let’s Create An Ad Together”.The challenge lasted for five weeks and was split in five phases and each phase “asked” users to contribute to the next VW Golf TV Ad.
RESULTS
Over 225,000 fans were engaged and watched Live the shooting via Ustream build in the app.
